Bachelor of Business Administration
Program Overview
The University of Rawalpindi's Bachelor of Business Administration (BBA) program has been skillfully designed to offer a strong foundation in both the fundamental and cutting-edge areas of business administration. The goal of this program is to give students the managerial and leadership abilities they need to succeed in the fast-paced corporate world of today. In addition to covering specialist subjects like business analytics, international business, and strategic management, the curriculum also covers fundamental concepts in management, marketing, finance, human resource management, and entrepreneurship. Our goal is to produce capable business leaders who can foster creativity and perform well in a variety of corporate environments.
Why choose this course?
- Study various aspects of business, including management, marketing, finance, entrepreneurship, and international business, providing a well-rounded education that prepares you for diverse career paths.
- Participate in internships, case studies, and business simulations that provide real-world business experience, enhancing your practical skills and business acumen.
- Develop leadership and managerial skills through workshops, seminars, and group projects, preparing you to lead teams and manage organizations effectively.
- Understand global business trends and practices, preparing you for a career in the international business arena and equipping you with the skills needed to succeed in a globalized economy.
- Connect with successful business professionals and alumni, enhancing your career prospects and providing valuable insights into the business world.
Career Opportunities
Graduates of this program can pursue various career paths in:
- Management: General managers, operations managers
- Marketing: Marketing managers, brand managers
- Finance: Financial analysts, corporate finance managers
- Human Resources: HR managers, talent acquisition specialists
- Entrepreneurship: Start-up founders, business consultants
- Sales: Sales managers, business development managers
- Public Relations: PR specialists, corporate communications managers
- Supply Chain: Logistics managers, procurement specialists
| Program Title | Number of semesters | Course category | Number of courses | Credit hours | Internship requirement | Final year project/report/ viva |
|---|---|---|---|---|---|---|
| Bachelor of Business Administration (BBA) | 8 | Major | 23 | 69 | Yes | Yes |
| Allied | 04 | 12 | ||||
| Specialization | 04 | 12 | ||||
| General/Compulsory | 16 | 30 | ||||
| Project+ Internship | 02 | (06+03)09 | ||||
| Total | 49 | 132 |
Semesters and Courses
Semester 1
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| ISL-103 | Teachings of Holy Quran I | NC | Compulsory |
| ENG-107 | Functional English | 3(3-0) | Compulsory |
| GEN-104 | Ideology & Constitution of Pakistan | 2(2-0) | Compulsory |
| CS-102 | Application of Information & Communication Technologies | 3(2-1) | Compulsory |
| MATH-114 | Business Mathematics | 3(3-0) | Allied |
| ECO-201 | Micro Economics | 3(3-0) | Allied |
| MGT-111 | Introduction to Business | 3(3-0) | Major |
| 17 | |||
Semester 2
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| ISL-104 | Teachings of Holy Quran II | NC | Compulsory |
| ENG-108 | Expository Writing | 3(3-0) | Compulsory |
| ISL-101 | Islamic Studies | 2(2-0) | Compulsory |
| ETH-100 | Ethics | ||
| GEN-105 | Creative Arts | 2(2-0) | Compulsory |
| FIN-112 | Financial Accounting-I | 3(3-0) | Major |
| MGT-112 | Principles of Management | 3(3-0) | Major |
| MGT-113 | Computing Applications in Business | 3(2-1) | Allied |
| 16 | |||
Semester 3
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| ISL-201 | Teachings of Holy Quran III | NC | Compulsory |
| GEN-202 | Environmental Studies | 3(2-1) | Compulsory |
| STAT-301 | Statistics | 3(3-0) | Compulsory |
| GEN-203 | Community Service Learning | 2(2-0) | Compulsory |
| ECO-202 | Macro Economics | 3(3-0) | Allied |
| FIN-211 | Financial Accounting-II | 3(3-0) | Major |
| MGT-211 | Principles of Marketing | 3(3-0) | Major |
| 17 | |||
Semester 4
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| ISL-202 | Teachings of Holy Quran IV | NC | Compulsory |
| GEN-310 | Research Methodology | 3(3-0) | Compulsory |
| GEN-206 | Entrepreneurship | 2(2-0) | Compulsory |
| PSY-201 | Psychology | 2(2-0) | Compulsory |
| MGT-212 | Business Communication | 3(3-0) | Major |
| MGT-213 | Human Resource Management | 3(3-0) | Major |
| MGT-214 | Financial Management | 3(3-0) | Major |
| 16 | |||
Semester 5
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| MGT-422 | Corporate Finance | 3(3-0) | Major |
| MGT-423 | Operations Research | 3(3-0) | Major |
| MGT-424 | Marketing Research | 3(3-0) | Major |
| MGT-315 | Management Information Systems | 3(3-0) | Major |
| MGT-314 | Supply Chain Management | 3(3-0) | Major |
| 15 | |||
Semester 6
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| MGT-383 | Information Technology Innovations in Business | 3(3-0) | Major |
| MGT-316 | Organizational Behavior | 3(3-0) | Major |
| MGT-318 | Total Quality Management | 3(3-0) | Major |
| GEN-410 | International Business | 3(3-0) | Major |
| - | Elective-I | 3(3-0) | Specialization |
| - | Elective-II | 3(3-0) | Specialization |
| 18 | |||
Semester 7
| Course Code | Course Title | Credit Hours | Category | |
|---|---|---|---|---|
| MGT-413 | Business Ethics & CSR | 3(3-0) | Major | |
| MGT-414 | Marketing Management | 3(3-0) | Major | |
| MGT-421 | Business Law | 3(3-0) | Major | |
| MGT-411 | Statistical Tools for Research | 3(3-0) | Minor | |
| MGT-317 | Operations Management | 3(3-0) | Major | |
| 15 | ||||
| Summer | ||||
| GEN-401 | Internship | 3(0-3) | Compulsory | |
| 03 | ||||
Semester 8
| Course Code | Course Title | Credit Hours | Category |
|---|---|---|---|
| MGT-410 | Project | 6(0-6) | Compulsory |
| MGT-412 | Strategic Management | 3(3-0) | Major |
| - | Elective-III | 3(3-0) | Specialization |
| - | Elective-IV | 3(3-0) | Specialization |
| 15 | |||
| Total Courses: 49 | |||
| Total Credit Hours: 132 | |||
Elective Courses :
Human Resource Management
| Course Code | Course Title | Credit Hours |
|---|---|---|
| Group I | ||
| HRM-311 | Human Resource Development | 3 (3-0) |
| HRM-313 | Human Resource Analytics | 3 (3-0) |
| Group 2 | ||
| HRM-312 | Performance Management System | 3 (3-0) |
| HRM-411 | Employee Relation and Description | 3 (3-0) |
| Group 3 | ||
| HRM-412 | Career Development | 3 (3-0) |
| HRM-414 | Compensation Management | 3 (3-0) |
| Group 4 | ||
| HRM-428 | International Human Resource Management | 3 (3-0) |
| HRM-429 | Knowledge & Change Management | 3 (3-0) |
Marketing
| Course Code | Course Title | Credit Hours |
|---|---|---|
| Group 1 | ||
| MKT-311 | Export Marketing | 3 (3-0) |
| MKT-312 | Consumer Behavior | 3 (3-0) |
| Group 2 | ||
| MKT-313 | Advertising | 3 (3-0) |
| MKT-319 | Sales Management | 3 (3-0) |
| Group 3 | ||
| MKT-411 | International Marketing | 3 (3-0) |
| MKT-412 | Services Marketing | 3 (3-0) |
| Group 4 | ||
| MKT-413 | E-Marketing | 3 (3-0) |
| MKT-414 | Digital Marketing | 3 (3-0) |
Finance
| Course Code | Course Title | Credit Hours |
|---|---|---|
| Group 1 | ||
| FIN-315 | Investment Banking | 3 (3-0) |
| FIN-316 | Treasury and Fund Management | 3 (3-0) |
| Group 2 | ||
| FIN-321 | Financial Risk Management | 3 (3-0) |
| FIN-322 | Investment and Portfolio Management | 3 (3-0) |
| Group 3 | ||
| FIN-415 | Advance Corporate Finance | 3 (3-0) |
| FIN-421 | Islamic Banking Practices | 3 (3-0) |
| Group 4 | ||
| FIN-418 | Behavioral Finance | 3 (3-0) |
| FIN-419 | International Banking | 3 (3-0) |
Entrepreneurship
| Course Code | Course Title | Credit Hours |
|---|---|---|
| Group 1 | ||
| ENT-311 | Advanced Entrepreneurship | 3 (3-0) |
| ENT-312 | Islamic Entrepreneurship | 3 (3-0) |
| Group 2 | ||
| ENT-313 | Digital Entrepreneurship | 3 (3-0) |
| ENT-314 | HealthCare Entrepreneurship | 3 (3-0) |
| Group 3 | ||
| ENT-411 | Corporate Entrepreneurship | 3 (3-0) |
| ENT-412 | Contemporary Issues in Entrepreneurship | 3 (3-0) |
| Group 4 | ||
| ENT-413 | Social Entrepreneurship | 3 (3-0) |
| ENT-414 | Educational Entrepreneurship | 3 (3-0) |